Kinsa Insights

Activate illness symptom targeting in all of your omni-channel campaigns

Kinsa Insights’ 30+ illness symptom signals are available for quick activation, allowing marketers to target omni-channel campaigns exactly where and when shoppers will be sick, by symptom, down to the ZIP code level.

Available on:

Activate Illness Data

How it works:

  • Geo-target your campaigns when and where illness symptoms are rising – and consumers need your products the most
  • Integrated directly with leading platforms, making it easy to activate Kinsa across Display, Social, Audio, Ecommerce, Video, and Connected TV media
  • Leverage data captured from millions of households across the country via Kinsa health guidance app
  • All user data is aggregated & anonymized (no PII included)

Available segments:

Illnesses:

  • Cold, Cough & Flu (CCF) – Adult & Peds
  • Influenza-like Illness (ILI) – Adult & Peds
  • Allergy

Symptoms:

  • Fever- Adult & Peds
  • Cough
  • Chest Congestion
  • Nasal (Runny + Stuffy Nose)
  • Sore Throat
  • Diarrhea
  • Headache
  • Earache
  • Stomachache

Geo-specificity:

  • County
  • DMA
  • State
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