As kids return to school, Kinsa Insights is seeing levels of illness higher than usual, potentially leading into a moderately severe illness season.
The beginning of the school year is always a milestone here at Kinsa because we also view it as the unofficial start of illness season. As children return to school, they tend to get sick and, often, inadvertently bring illness home to their families. This begins a cycle that we see continuing until after the December holidays when the weather starts to warm again.
About 2.4% of children under the age of 12 have a fever. That’s more than a full percent higher than the baseline average for the country. If more children are sicker than usual at the start of the school year, that could set off a chain reaction leading to elevated illness across the country.
In the face of an ever-evolving illness season, the only way to stay ahead is with Illness Insights. Kinsa’s can predict WHEN and WHERE illness will strike before it begins, allowing you to adjust messaging, media targeting and plan for demand up to 20-weeks in advance.