Kinsa Insights

Kinsa Insights for brands and agencies

Hyper-local insight that puts your business ahead of illness

Don’t get caught off guard by illness

Instead of suffering from lost sales, wasted ad spend or product shortages, keep your business on track and ahead of the competition with our predictive health analytics solutions. We eliminate the guesswork so you can reduce risk, drive sales and focus on the future with certainty.

INSIGHTS FOR MARKETING

Maximize ROAS and drive sales by marketing where and when consumers will need your products the most.

Features:
  • Integrate symptom geo-targeting directly into campaigns
  • Target down to DMA level
  • Optimize through The Trade Desk, Meta, Amazon, Google DV360, LiveRamp and more

Target media where and when purchase intent is highest to maximize ROAS and drive incremental sales.

Maximize return on budget by accurately anticipating illness up to 20 weeks in advance.

Understand how and why illness will impact your business and educate stakeholders with insight from a real Kinsa epidemiologist.

  • Custom product signal Customized signal for a set of symptoms correlated to your specific brand sales
  • County and ZIP-level targeting Get more granular geographic insight into illness
  • Custom DSP integrations Integrate Kinsa insights into DSP platforms like Facebook and Amazon

Request a demo to learn more about how Kinsa Insights can work with your marketing team.

Request a Demo

INSIGHTS FOR DEMAND PLANNING

Drive sales and improve operational planning by accurately predicting how, where, and when illness will impact demand for your products.

Features:
  • Forecast illness-based demand up to 20 weeks out at the national level
  • Forecast illness-based demand up to 12 weeks at the distribution center, store and state levels
  • Customize your forecast signals to correlate with your specific products

Predict when and where illness levels  will be exceptional, by symptom and retailer geography, to plan for changes in consumption.

View and interact with illness and symptom-specific forecasts, customized to answer questions for your brand or retailer. Compare by time period or age group.

Understand how and why illness will impact your business and educate stakeholders with insight from a real Kinsa epidemiologist.

  • Custom product signal Customized signal for a set of symptoms correlated to your specific brand sales
  • Additional retailers For brands: receive a custom forecast for each of your retailers
  • Ask an epidemiologist Get regularly scheduled time to speak an actual Kinsa epidemiologist
  • Sales exceptions forecast Predict where and when illness-based demand will be higher or lower than your forecast

Request a demo to learn more about how Kinsa Insights can work with your retail team.

Request a Demo