Kinsa Insights

Kinsa Insights for brands and agencies

Hyper-local insight that puts your business ahead of illness

Don’t get caught off guard by illness

Instead of suffering from lost sales, wasted ad spend or product shortages, keep your business on track and ahead of the competition with our predictive health analytics solutions. We eliminate the guesswork so you can reduce risk, drive sales and focus on the future with certainty.

KINSA INSIGHTS FOR MARKETING

Drive sales by targeting omnichannel campaigns where and when people are most likely to buy, ahead of competitors.

Features:
  • Integrate illness symptom geo-targeting directly into campaigns
  • Target down to DMA level
  • Optimize through The Trade Desk, Meta, Amazon Ads, and more

Use our real-time illness signals to see where, when and which symptoms are rising with hyper-local precision, enabling brands and retailers to navigate ad spend and target messaging. Our media optimization tool will help you improve ad engagement, improve ROAS (return on ad spend) and pivot messaging in real-time.

Receive a weekly update with high-level changes in illness patterns (and potential business impact) with analysis from an actual epidemiologist.

View and interact with Kinsa illness data, customized to answer questions for marketing teams in our web-based platform. See and compare illness totals year over year or by age group.

  • Marketing forecast Maximize budgetary planning with 20-week illness forecasting
  • Additional category signals Add symptom signals correlated with specific products that matter the most to you
  • Custom product signal Customized signal for a set of symptoms correlated to your specific brand sales
  • Local targeting Get more granular geographic insight into illness
  • Custom DSP integrations Integrate Kinsa insights into DSP platforms like Facebook and Amazon
  • Ask an epidemiologist Get regularly scheduled time to speak with an actual Kinsa epidemiologist

Request a demo to learn more about how Kinsa Insights can work with your marketing team.

Request a Demo

KINSA INSIGHTS FOR DEMAND PLANNING

Predict how illness will impact your sales demand at a hyper-local level. We’ll show you where and when illness will spread and how it will affect your sales. Reduce out of stocks and overstocks with specific insights into how illness is impacting your product category.

Features:
  • Full season forecast at national level
  • Forecast demand up to 12 weeks at the distribution center, store and state levels
  • Specific product category signal

See where demand is likely to increase or decrease (as compared to prior seasons) based on illness levels and illness trends.

Receive a weekly update with high-level changes in illness patterns (and potential business impact) with analysis from an actual epidemiologist.

View and interact with Kinsa illness data, customized to answer questions for retail and customer teams in our web-based platform. See and compare illness totals year over year or by age group.

  • Marketing forecast Add symptom signals correlated with specific products that matter the most to you
  • Custom product signal Customized signal for a set of symptoms correlated to your specific brand sales
  • Additional retailers For brands: receive a custom forecast for each of your retailers
  • Ask an epidemiologist Get regularly scheduled time to speak an actual Kinsa epidemiologist
  • Store/item level forecast See how illness will impact sales at the item level

Request a demo to learn more about how Kinsa Insights can work with your retail team.

Request a Demo

KINSA INSIGHTS FOR ENTERPRISE TEAMS

Empower your organization with real-time illness insight to get and stay ahead. Kinsa Insights for enterprises includes access to all features for marketing and retail teams as well as insights to improve supply chain management. Gain the ability to optimize marketing and media spend, forecast product demand and manage production and distribution with speed and foresight into what’s to come.

Features:
  • Full illness season forecast at national level
  • Retail and marketing-specific forecasting
  • Direct, API access to Kinsa Insights product category signals

Receive a weekly update with high-level changes in illness patterns (and potential business impact) with analysis from an actual epidemiologist.

View and interact with Kinsa Insights’ illness data, customized to answer questions for retail, customer team and marketing use cases in our web-based platform. See and compare illness totals year over year, by age group and more.

This is a tailored version of our dashboard designed to meet your specific needs with customized maps and charts.

Get direct access to our category-specific signal data via API and use it to integrate with your internal dashboards and forecasts.

  • Supply chain forecast Get insight into when and where to increase or reduce production due to illness trends
  • Additional category signals Add symptom signals correlated with specific products that matter the most to you
  • Custom product signal Customized signal for a set of symptoms correlated with your specific brand sales
  • Additional retailers For brands: receive a custom forecast for each of your retailers
  • Custom DSP integrations Integrate Kinsa insights into DSP platforms like Facebook and Amazon
  • Custom API Receive specific metrics tailored to your internal business intelligence needs
  • Ask an epidemiologist Get regularly scheduled time to speak with an actual Kinsa epidemiologist

Request a demo to learn more about how Kinsa Insights can work with your organization.

Request a Demo